MoOD Brussels – “Innovation Platform”

The Innovation Platform at MoOD Brussels (11/09-13/09/12) is a platform where samples of innovative products are presented.  What drew my attention were the following two innovations:

  1. “This product is innovative because – The <motif> is hand printed on the linen using traditional screen printing techniques.”
  2. “This fabric is innovative because it uses ancient techniques for natural dyeing but applied in a new context.”

At first, I was happy to see these ancient techniques presented at this platform but then I started to wonder what is innovative about hand printing and natural dyeing. There wasn’t any description about a modernized way of hand printing or a new natural dyeing idea – it was just presented like this. Anyway, looking from the positive perspective it’s cool to know that hand printing and natural dyeing seems to be innovative. Thank you.


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